Welcome to Yorkshire Website

Business tourism is a key growth area for Yorkshire and this has been recognised in the Regional Economic Strategy. 

Welcome to Yorkshire has been nominated to lead the region’s three year action plan to promote Yorkshire as the ideal business venue for meetings, conferences, exhibitions and incentive travel.

 

The Business Tourism Liaison Forum enables key players in the business tourism market to work in partnership and maximise the effectiveness of our joint marketing activity.

Business tourism involves visits undertaken by individuals in connection with their work and business for example attending conferences and exhibitions. Welcome to Yorkshire premier members (the business tourism level of membership) receive priority access to marketing opportunities targeting this key market including:

• Priority access to partnership marketing opportunities and coverage in Welcome to Yorkshire's business tourism campaigns. This will include key account enquiry generation activity to key target markets and your news stories featured in business tourism e-newsletters.
  
   
• Guaranteed entry for your venue in Conference & Incentive Yorkshire 2009 - the annual key regional business tourism publication, with 4,000 copies produced annually.  During 2007 the guide gained a 40% conversion rate.
  
   
• Priority access to stand sharing opportunities at key business tourism exhibitions.
  
   
• Your venue will be amongst the first to hear about, and have the opportunity to host, familiarisation visits for conference buyers.
  
   
• Opportunities to network with other venues and keep informed about Welcome to Yorkshire's business tourism marketing plans at Welcome to Yorkshire's Business Tourism Liaison Forums.
  
   
• FREE entry for your venue on Welcome to Yorkshire's conference website www.venueyorkshire.com - saving over £200. Also, your news stories featured within the News section of the site.
   

Our marketing initiatives include:

Our 2008 PR campaign launched in February with an exciting abseiling event at a leading conference for entrepreneurs held at York Racecourse, followed by mailers to key industry players and media contacts.

This is being followed up with a series of regular news stories and photocalls to showcase Yorkshire as a destination packed with exciting and unusual business venues, as well as vibrant cities, quality hotels and good communication links.

 

Our tourism PR for 2008 builds on previous highly successful campaigns which have resulted in increased visitor numbers to the conference website venueyorkshire.com, as well as extensive and high profile media coverage of our many unique and unusual business venues across the region.

 

Our one-stop shop website, www.venueyorkshire.com, offers conference organisers all the information they need to arrange and book conference facilities in our region. Over the past year, the site has attracted 110,000 visitors.

 

We send a regular e-newsletter to our extensive list of buyers and conference organisers packed with the latest news and information on business tourism in Yorkshire. Premier Welcome to Yorkshire members can send items for inclusion in the newsletter to Lisa at llosardo@ytb.org.uk.

 

We work in liaison with buyers and conference organisers to promote our region as the preferred choice for a wide range of business-related events.

 

We carry out a rolling advertising campaign to highlight Yorkshire as a superior business tourism destination.
 

We attend UK and international trade exhibitions to promote Yorkshire as a business tourism venue to key buyers and conference organisers.

Contact us to find out how you can take part in our high profile marketing and PR campaigns, boost your business and support our overall aim of making Yorkshire the number one business tourist destination in the UK.