Benchmarking

The desire to measure and compare the performance of destinations, in order to encourage continuous improvement to best practice standards, has been the motivating force behind the Regional Tourist Board’s ground-breaking destination benchmarking programme.

In 2004, YTB continues to offer this important primary research – in which over 100 destinations have now participated – providing a broad basis for comparison across all destinations. The benchmarking service, which measures and compares visitors’ opinions gathered through face-to-face interviews, will be available for historic towns, seaside resorts, large towns, cities and market towns. In response to demand the service is being expanded to include more destination types and user groups.

Please use the links on the left hand side to navigate through the different types of benchmarking we offer.

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