Our Measures

Our Measures

The strategy intends to make a real difference to tourism generated revenue and its success will be measured against the following targets:

    • Achieve 5% growth per annum of the value of visitor revenue

    • Increase the value of domestic staying visitor tourism to £2,493million by 2010

    • Increase staying business tourism from 23% to 27% of the overall value of staying visitor revenue

    • Increase international tourism from 13% to 20% of the overall value of staying visitor revenue

    • Increase visitor satisfaction by 1% per annum to 2010

  • Improve upon Yorkshire’s current position as 3rd place amongst English regional brands in terms of awareness and consideration to visit by our key target market segments
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