All campaigns and communications will be customer focused and address the needs and desires of our target audiences – marketing propositions and experiences that are carefully crafted to have maximum appeal. All campaigns will be carefully targeted and aim to maximise return on investment.

We will:

• Continue to build on the success of the current 'Make Yorkshire Yours' campaign by implementing targeted domestic marketing campaigns to raise awareness and understanding of the region and convert this awareness into bookings



• Target key international markets with campaigns, in partnership with England’s North Country and VisitBritain



• Develop convenient, effective ways for visitors to book, including a comprehensive, co-ordinated online booking facility



• Develop effective business tourism campaigns to generate additional business from target segments



• Make it easier for visitors to access dynamic information, including strengthening the region's presence online