| Our Measures
The strategy intends to make a real difference to tourism generated
revenue and its success will be measured
against the following targets:
- Achieve 5% growth per annum of the value
of visitor revenue
- Increase the value of domestic staying visitor tourism to
£2,493million by 2010
- Increase staying business tourism from 23% to 27% of
the overall value of staying visitor revenue
- Increase international tourism from 13% to 20% of
the overall value of staying visitor revenue
- Increase visitor satisfaction by 1% per annum to 2010
- Improve upon Yorkshire's current position as 3rd place
amongst English regional brands in terms of awareness
and consideration to visit by our key target market
segments
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An Exciting Time Ahead
Yorkshire is a vibrant, thriving region with a wonderful mix
of people, places and attractions.
This marketing strategy signals the start of an exciting
time for our region. It's a blueprint for Yorkshire's future
that, through partnership, will increase the quality of the
visitor experience leading to new opportunities, and
greater tourism-generated income.
Moreover, it maps the journey by which Yorkshire will
become England's number one, regional destination.
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Further information
A longer summary document of this strategy, which includes details of the in-depth market research commissioned by the Yorkshire Tourist Board, is available for download.
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Click here to download the longer summary
(PDF document - 1.88MB - Estimated download time 4.5 minutes with a 56k Dial-up connection. Less than a minute with a broadband internet connection).
Download Adobe Acrobat Reader |
For further information, please contact Julie Kelly.
Email: jkelly@ytb.org.uk
Tel: 01904 773321
Other useful downloads
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