Our Goal
An increase in the value of
tourism earnings in Yorkshire &
Humber by 5% per annum from
£4.2 billion in 2003 to £5.9
billion by 2010.
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The Challenge
Our goal is challenging, and the tourism market
increasingly competitive. In order to succeed a
step change is required in how we, as a region,
manage and promote our tourism offer.
We must:
- Prioritise and focus marketing expenditure in
order to deliver the best return on our investment
- Create a world class experience for our visitors,
consistently exceeding all expectations
- Build on the region's strengths to develop a
compelling brand position
- Implement customer focused campaigns to
communicate our brand values and secure visits
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