Key Messages

The Regional DMS is a partnership project comprising Yorkshire Forward, Yorkshire Tourist Board, Visit Hull and East Yorkshire, West Yorkshire Tourism Partnership, Yorkshire Dales and Harrogate Tourism Partnership, Yorkshire Moors and Coast Tourism Partnership, Yorkshire South Tourism and York Tourism Partnership.

The Regional DMS simplifies, streamlines and standardises the collection of Yorkshire tourism operator data. Providing the consumer with rapid access to information on availability of accommodation, events and other tourism and cultural related products via faster and more efficient communications, the Regional DMS will create new options for cost-effective online marketing, customer response and business services.

The Regional DMS powers yorkshire.com and Tourism Partnership websites, providing consumers with the means to book the Yorkshire tourism and cultural product fully online. The data contained in the Regional DMS will be used to create tourism businesses online entries on the national enjoyengland.com and visitbritain.com websites.

The Regional DMS will make it possible for the industry to penetrate new markets and extend reach into existing markets, which will result in increased business for the Yorkshire tourism industry.

The Regional DMS provides a strategic, consistent approach to combine their product offerings to strengthen special promotions and present Yorkshire as a single tourism destination.

The Regional DMS adds value to the regional tourism product and gives Yorkshire a competitive global edge in this technology led culture.

Can maintain details in one place
Rather than having a lengthy questionnaire to fill in annually, you maintain your business details in one place only (online). The data is then shared with the Area Tourism Partnerships, Yorkshire Tourist Board and VisitBritain to ensure that the most up to date information about your business is being promoted.

Can access details online
In tourism businesses the owner is often the chef, the cleaner, the receptionist and much more. By giving you access to your details online, you can update and amend your information at a time that suits you, whether it is late at night when the last guests have arrived or first thing in the morning.

Ability to benefit from ecommerce
A big barrier to entry into ecommerce for small businesses has been the high costs and limited distribution. Online booking enables you to trade alongside the big names and in doing so raise your competitiveness, meet and exceed customer expectations and create an additional revenue stream.

Sites become channel for sales rather than just promotion
VisitBritain's consumer websites visitbritain.com and enjoyengland.com, Yorkshire Tourist Board's Yorkshire.com and your local area consumer website attracts hundreds of thousands of visitors per month. Backed by national, regional and local marketing and PR, you directly benefit from sales promotion via the site.

Onward distribution opportunities
By presenting Yorkshire as an online tourism proposition, online booking opens doors for partnership working with operators such as lastminute.com enabling Yorkshire as a destination to compete on a global scale.

Manage your business from anywhere in the world...
Online booking handles real time availability and it is imperative that you continually update and refresh your availability. So once you ensure that you have built the management of online booking into your everyday business processes, you can basically manage your business from anywhere in the world.